独家生产“王老吉广东凉茶”、“冯了性药酒”、“保济丸”等家喻户晓产品的羊城药业股份有限公司,很典型地把一个国营企业身上所能具备的特征与问题表现出来。面对一个设施落后,观念陈旧、历史问题多、包袱重的国营企业,一针见血地发现问题似乎并不太难,难的是真正大刀阔斧地解决问题。 对于这一任公司领导班子来说,对于年轻的公司总经理陈翔志来说,勇气比什么都要重要。 陈翔志风趣地说,他上任的第一件事就是:制造危机 当时摆在陈翔志面前的道路有多种选择:一是按既定方针办,开大票得大数,玩数字游戏,过得海就是神仙;二是赌一把,大力开发新产品,以大广告来促大销售,欠下钱银下一任还;三是吃老本,卖土 Yangcheng Pharmaceutical Co., Ltd., which exclusively produces such well-known products as “Wanglaoji Guangdong Herbal Tea,” “Fengxue Liquor,” and “Baoji Pills,” typically shows the characteristics and problems possessed by a state-owned enterprise. In the face of a state-owned enterprise with backward facilities, outdated concepts, numerous historical issues and heavy burdens, it seems that the state-owned enterprises, which are backward in spirit, do not find it hard to solve the problems with great difficulty. The real challenge is to solve the problems in a radical way. For this company's leadership team, for the young company general manager Chen Xiangzhi, courage is more important than anything. Chen Xiangzhi humorously said that the first thing he took was that: There were many choices for the road ahead of Chen Xiangzhi at the time when the crisis was created. First, it was done according to the established principle of opening large votes and playing digital games. Fairy; the second is a gamble, vigorously develop new products, to promote large sales of advertising, owed Qian Yin next term also; third is to eat the capital, selling soil