网络文化生态是在网络平台的基础上逐步形成的，是文化共融共生、和谐发展的体现，它使网络文化呈现出一种健康、和谐的发展状态。通过对现代传媒及虚拟社会的审视，发现网络文化生态呈现出人本性、多样性、平衡性、开放性等特征，这些特征让网络文化生态发展面临多种内生发展障碍。此外，网络文化生态发展还面临一些外在障碍，包括社会主体的非理性、制度建设的缺失等等。目前网络文化生态呈现非健康的状态，内在规律和特征是其本身的特性，很难通过外力解决。对管理者而言，只有不断提高社会主体的意识，建立相关制度，才能营造一个相对健康的网络环境，促进网络文化生态的有效形成。","Network culture ecology based on the platform of network,gradually coming into being,is the symbiotic har-mony reflecting the harmonious development of the society.Mode media and virtual community scrutiny makes the net-work of cultural ecology show human nature,diversity,balance and openness features that allow the development of a network of ecological and cultural obstacles facing multiple endogenous development,in addition,the network culture ec-ological development still faces some exteal obstacles,including irrational social subjects,lack of institution building and so on,so that the current network of cultural and ecological rendered non-healthy state,and is characterized by the inteal laws of its own characteristics,which is difficult to resolve by force,from the managers,and only continue to raise awareness of social subjects,and the establishment of relevant systems,thus creating a relatively healthy network environment,and promoting the effective formation of a network of cultural ecology.