价格促销,究竟是采取“折扣比例”的表达方式好,还是“直接标出打折后售价”的表达方式好?两种“促销定价”方法对顾客影响的差异是什么?在世界顶级营销期刊《Journal of Marketing》刊登的一篇文章中,作者通过四个科学实验,针对“价格促销”手段的定价方法进行了更深入的探讨。 What is the difference between the two methods of “promotion pricing” on the customer’s price? Is the price promotion a good way of expressing the “discount ratio” or is it “the direct selling price after the discount?” In an article published in the Journal of Marketing, one of the world’s top marketing journals, the authors conducted a more in-depth discussion on the pricing of “price promotions” through four scientific experiments.