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在公共危机事件中,政府公信力取决于社会公众对事件真相信息、政府处理行为信息与自我感知信息的一致性评价。“庆安枪击案”的案例分析表明,在自媒体时代,提升政府在公共危机事件中的公信力需要解决政府与社会公众之间的信息不对称问题。政府需要强化依法行政,采取回应性信息传播机制,邀请第三方参与调查,提升社会公众的专业思辨能力与知识素养,以减少社会舆论“失调”和行为“失范”。
In the public crisis, the credibility of the government depends on the public’s assessment of the truth of the incident, the government’s handling of behavioral information and self-perception of information. The case study of “Qingan Shooting” shows that in the era of media, to enhance the government’s credibility in public crisis needs to solve the problem of information asymmetry between the government and the general public. The government needs to strengthen its administration according to law, adopt a reactive information dissemination mechanism, invite third parties to participate in the investigation, and enhance the professional publicity and literacy of the public in order to reduce public opinions, misunderstandings and behaviors.