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随着保险市场竞争的日趋激烈,保险同业的宣传竞争也愈来愈显得十分重要。如何抓住抓好这一业务发展的关键,树立PICC自身企业形象,取信于民众,取信于保户,则是摆在所有PICC决策者们面前的一个十分重要的课题,本文拟就此谈谈初浅的认识和体会。 一、目前PICC的宣传工作情况 PICC自1979年恢复国内保险业务以来,一直把业务的普及和宣传当成头等大事来抓,通过各种新闻媒体,来宣传PICC的服务宗旨和经济补偿作用,通过各种各样的活动,对提高全民族的保险意识,同时也为
With the increasingly fierce competition in the insurance market, the promotional competition among insurance peers is also becoming more and more important. How to seize the key to do a good job in this business development, set up PICC’s own corporate image, win the trust of the public, gain the trust in policyholders is a very important issue facing all PICC decision makers. This article intends to talk about the beginning Shallow understanding and experience. First, the current situation of PICC publicity PICC since 1979 to restore the domestic insurance business since the business has been the popularity and promotion as a top priority, through a variety of news media, to promote PICC’s purpose of serving and economic compensation through the A variety of activities to improve the national awareness of insurance, but also for