新时期,国有企业加强新闻宣传工作,不仅有利于对外形象的传播,而且有利于自身的建设和发展。我国国有企业宣传工作虽然取得了显著成效,但也存在很多问题,包括对新闻宣传工作认识不足、定位不准以及引导缺失等。为此,需要从明确定位、坚持正确导向以及提升引导水平等方面加以完善。 In the new era, strengthening public information work by state-owned enterprises is not only conducive to the spread of external images, but also conducive to its own construction and development. Although significant achievements have been made in the publicity work of state-owned enterprises in our country, many problems still exist, including lack of understanding of press publicity work, inaccurate positioning and lack of guidance. To this end, we need to improve our efforts in clarifying the position, adhering to the correct orientation and enhancing the guidance level.