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职业教育的培养目标是以学生就业为先导,培养职业岗位要求的具备一定理论知识及实际工作能力的应用型人才。为了更好的贯彻这一宗旨,市场营销课的教师要在挖掘教材知识点的基础上,针对职业教育学生的学情现状,科学准确地设置有效的教学方法。在以往的专业课教学中,常常可以看到“情境教学法”在课堂中的应用。在市场营销课程中实施模拟工作过程的情境教学不失为一种行之有效的教学方法,取得良好的教学效果。本文着重谈谈实施模拟工作过程的情境教学的必要性及实施步骤。
The goal of training vocational education is to employ students as the guide and to cultivate the professional talents required by the job posting with theoretical knowledge and practical ability. In order to better carry out this aim, the teacher of marketing class should excavate the point of knowledge of teaching materials, according to the status quo of vocational education students, set up effective and scientific teaching methods. In the past teaching of specialized courses, often can see “situation teaching method ” in the classroom. Situational teaching to simulate the work process in the marketing course is an effective teaching method and a good teaching result. This article focuses on the necessity and implementation steps of situational teaching for implementing simulated work processes.