在奥运会的百年发展历史上,传媒起到了重要作用。在1896年的第一届现代奥运会上,报纸就参与了奥运的报道。电视第一次对奥运会进行报道是在1936年,虽然历史并不长,但它已经成为一种极其重要的传播手段。中国电视于1958年正式开播,对奥运会比较有规模的报道始于上世纪80年代,20多年 In the history of the century’s Olympic Games, the media played an important role. At the first modern Olympics in 1896, the newspapers participated in the Olympic Games. Television first reported the Olympic Games in 1936, though not long in history, but it has become an extremely important means of communication. Chinese television was officially launched in 1958, and reports on the relatively large scale of the Olympic Games began in the 1980s and 20 years