小微企业是我国经济运行的重要参与者,其总量规模大,对我国经济社会的发展起着重要作用。但小微企业的死亡率高,平均寿命短,主要原因在于企业营销渠道存在诸多的问题致使产品不能在市场中有效流通。本文从分析小微企业营销渠道现状着手,找出小微企业在营销渠道建设中存在的共性问题,进而提出相应的应对策略,为小微企业营销渠道建设提供了新的发展思路。 Small and micro enterprises are an important participant in the economic operation of our country. The total amount of them is large and plays an important role in the economic and social development of our country. However, the high death rate and short average life expectancy of small and micro enterprises are mainly due to the many problems existing in the marketing channels of enterprises, which make the products unable to circulate effectively in the market. This article starts with analyzing the status quo of marketing channels for small and micro enterprises and finds out the common problems existing in the development of marketing channels for small and micro enterprises, and then puts forward corresponding coping strategies to provide new development ideas for the marketing channels of small and micro enterprises.