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香港晚报消失现象引发了晚报是否将在大陆衰亡的思考。本文将用SWOT法分析晚报的优势、劣势及其在媒体生态中面临的机遇和威胁,探讨在“大媒体”背景下,晚报的发展战略。
The disappearance of Hong Kong Evening News led to the thinking of the evening newspaper will decline in mainland China. This article will analyze the advantages and disadvantages of the evening paper and the opportunities and threats it faces in the media ecology by SWOT, and discuss the development strategy of the evening paper under the background of “big media”.