从追求硬实力到“软硬兼施”、从封闭走向开放、从被动走向主动,中国石化在声誉管理实践方面发生了三个转变。11月,美国权威公关行业媒体霍姆斯报告主办的亚太区品牌与声誉杰出成就奖在美国纽约颁奖。中国石化凭借去年在“香港胶粒撒漏事件”处理中的杰出表现,荣获2013年亚太地区品牌与声 From the pursuit of hard power to “soft and hard”, from closed to open, from passive to active, Sinopec has undergone three changes in its reputation management practices. In November, the United States authoritative PR media Holmes report sponsored by the Asia Pacific Brand and Reputation Award for excellence in New York, USA. Sinopec won the brand name and voice of the 2013 Asia Pacific region by virtue of its outstanding performance in the “Hong Kong rubber spill event” last year