2013年,国内经济增速持续放缓,传统媒体的广告收入普遍出现了增长乏力的现象,电视媒体作为主流媒体,虽然所受冲击较小,但是各家电视台还是普遍感受到了严冬中的丝丝寒意。CCTV-7农业频道作为对农传播的国家级电视媒体,多年来一直以“沟通城乡、服务三农”为己任,在坚守“领跑中国三四级市场”营销定位的基础上,借力活动,深挖优势,深耕优势行业,逆市起舞,取得了影响力和经营效果的双丰收。贴地共赢公益活动拉动硬广形成集群投放“贴地皮、接地气”是CCTV-7农业频道独有的特色,长期扎根基层,关注城乡发展,CCTV-7农业频道在三四级市场有着强大的号召力和影响力。“粮安 In 2013, the domestic economic growth continued to slow down, and the advertising revenue of traditional media generally showed the phenomenon of sluggish growth. Although the television media, as the mainstream media, had less impact, the television stations generally felt the slightest impact during the severe winter chill. Over the years, CCTV-7 Agriculture Channel, as a state-level television medium for agricultural communication, has been ”marketing the urban and rural areas and serving the rural areas and farmers“ for years. While adhering to the marketing positioning of ”Leading China’s 34 markets“ Leveraging on its activities, taking advantage of its advantages, deepening its competitive industries and advancing against the trend of the market, it has achieved double harvest in its influence and operating results. Affixed to win-win public welfare activities to promote the formation of hard and broad cluster launch ”paste the land, ground gas“ is CCTV-7 agricultural channel unique characteristics, long-term rooted in grass-roots, concerned about urban and rural development, CCTV-7 agricultural channels in 34 markets Has a strong appeal and influence. ”Food security