一般而言,中小企业因整体实力所限,很难与拥有充足资金、技术和销售网络的大型企业相抗衡,在市场竞争中常处于弱势。但是,仍然有不少中小企业因为营销得法,在大企业面前获得生存空间,逐渐成长壮大,甚至最终打败了大企业。其实,大企业虽有强势营销,但中小企业却有弱势营销,正所 In general, small and medium-sized enterprises (SMEs) are difficult to compete with large enterprises that have sufficient capital, technology and distribution networks because of their overall strength. They are often disadvantaged in market competition. However, there are still many small and medium-sized enterprises that gain the living space in front of large enterprises because of their marketing practices and have gradually grown stronger and even eventually defeated large enterprises. In fact, although strong marketing of large enterprises, but SMEs have weak marketing, just as