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欲取先予——意在称雄美国纽约有一家生产口香糖的公司,尽管糖的品质优良,包装精美,价格适中,但因为是新产品,销路一直打不开。这时,公司经理突发奇想,让工作人员花了很长时间,把纽约市所有居民的地址抄在信封上,然后在每个信封里放上该公司生产的口香糖。不久,全纽约市的家家户户几乎同时收到了这份出人意料的礼物。大街上到处都是嚼着这家公司赠送的口香糖的孩子,这动人的“街景”就象一幅幅“活广告”。过了几天,公司又让员工寄去第二份赠品。一段时间以后,,这家公司的口香糖不再寄来了。但孩子们已经习惯这种糖的“口味”了。因此,他们成群结队到各家商店去购买,这种口香糖很快占领了市场。
To get first - intended to dominate the United States New York, a company producing chewing gum, although the sugar quality, attractive packaging, affordable, but because it is new products, sales have been unable to open. At this time, the manager suddenly whimsical, let the staff took a long time, all residents of New York City, the address copied on the envelope, and then placed in each envelope the company’s chewing gum. Soon, almost every household in New York City received this unexpected gift almost simultaneously. The streets are chewing the chewing gum presented by the company’s children, this touching “Street View” is like a piece of “live ads.” A few days later, the company sent its employees a second gift. After some time, the company’s gum is no longer sent. But the kids are used to the “taste” of this sugar. As a result, they flocked to stores to buy, and the chewing gum soon dominated the market.