论文部分内容阅读
广播媒体的伴随性、便携性特征与移动互联时代信息传播不受时空限制、内容碎片化等特性完美贴合,本文以此为切入点探讨移动互联时代广播音频产业发展的新特性、新趋势,分析广播音频产业在此背景下面临的内容生产存在问题、广播媒体转型上线难题以及广播音频市场竞争白热化困境等。结合现实情况和未来广播音频产业发展趋势,提出广播音频产业的具体策略为:碎片化内容迎合碎片化时间;按需生产,分众传播;广播媒体与广播音频App互相借力;开发新渠道,拓展新平台等。
The concomitant and portability characteristics of broadcasting media and the information dissemination in the era of mobile Internet are not subject to the limitations of time and space and the fragmentation of content perfectly fit. This paper explores the new characteristics and new trends of the development of broadcasting audio industry in the mobile Internet era, Analysis of the broadcast audio industry in this context is facing the problem of content production, broadcast media transition on-line challenges and the white-hot predicament in the broadcast audio market. According to the actual situation and the future development trend of radio and television industry, the specific strategies of broadcasting audio industry are put forward: fragmented content caters to fragmentation time; production on demand and audience fragmentation; leveraging of broadcast media and radio audio app; development of new channels to expand New platform and so on.