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非常任务B&Q 百安居,来自英国的装饰建材专家。自1999年登陆中国以来,(上海)沪太店,徐汇店,杨浦店以及苏州工业园区店相继开幕,带来全新装潢理念和一条龙装修服务,为中国家庭实现一切安居梦想。面对2010年前,百安居将在中国开设126家分店的巨大挑战,延邀上海 TBWA 李岱艾广告公司策划拍摄广告 TVC——旨在传达其全新装修理念:一站购齐,一条龙服务,DIY(自己动手)以及放心品质,舒心价格。在有限预算下,希望 TVC 在百安居其他分店开张时,仍然可以应用。非常创意百安居,轻松实现你的安居梦想=舒心价格+放心品质+数万种装饰建材+一条龙设计装潢。经过 Wendy 带领
Very mission B & Q B & Q, from the United Kingdom decorative building materials experts. Since its inception in 1999 in China, Hutai (Shanghai) Hutai, Xuhui, Yangpu and Suzhou Industrial Parks opened in succession, bringing a whole new concept of decoration and one-stop decoration services for all Chinese families to realize their dreams of home ownership. Facing the huge challenge of opening 126 stores in China before 2010, B & Q invited Shanghai TBWA Li Daiyi advertising company to plan and shoot TVC - to convey its new decoration concept: one-stop shopping, one-stop service, DIY (DIY) and rest assured quality, comfortable price. With a limited budget, we hope TVC can still be applied when other B & Q stores are opened. Very creative B & Q, easy to realize your dream of home = comfortable price + rest assured quality + tens of thousands of decorative building materials + one-stop design and decoration. Led by Wendy