随着移动互联网时代的到来,人们获取信息变得多方位、多渠道,对传统纸媒的冲击之大是始料未及的。据有关部门统计,目前报纸的读者在居民总体中所分布的比例低于20%,仅为报业兴旺时期的1/4左右,并且其读者群的平均年龄大于50岁,绝大多数人已经不把报纸作为获知信息和知识所依赖的主要消息来源。这对于包括邮政在内的报刊 With the advent of the mobile Internet era, it is unexpected that many people get information in a multi-directional and multi-channel manner and impact on traditional paper media. According to the statistics of relevant departments, the proportion of newspaper readers currently distributed among the residents is less than 20%, only about one quarter of the booming period of the newspaper industry and the average age of readership is over 50 years old. Most of the readers already have Newspapers are not the main source of information and knowledge on which to rely. This includes newspapers and magazines, including postal services