眼下，大规模宣传与实际成效南辕北辙的现象似乎已构成文化批评领域一道独特的景观。最切近的例子就是中央电视台投拍并刚刚播完的大型古装电视连续剧《笑傲江湖》。读者的恶评犹如滔滔洪水，一下子就将创作人员一些小家碧玉式的沾沾自喜冲洗得干干净净。而当这场争论以几乎一 Right now, the phenomenon of large-scale publicity and actual results seems to have constituted a unique landscape in the field of cultural criticism. The most recent example is CCTV shot and just broadcast the large-scale costumes TV series “Swordsman.” Readers like criticism of the flood of floods, all of a sudden the author will be a little jasper-style complacency rinse clean. And when this argument is almost one