论文部分内容阅读
农资行业所有的竞争、最终的焦点都会落到渠道上。不过,近些年出现了一个新动向,就是生产企业下沉终端,绕开经销商,直接发动农户。尝试这种模式的一般有两种企业:要么极大,具备较强的实力能够组织农民;要么极小,聚焦一个区域市场,不图扩张,保持企业的良性运转即可。由此我们不免会问:渠道商的日子还有多久?甲方观点:渠道商将长期存在任何一个行业都离不开渠道,所谓
All competition in the agricultural industry, the ultimate focus will fall on the channel. However, in recent years, a new trend has emerged in which manufacturing enterprises have sank their terminals and bypassed dealers to launch peasants directly. There are two kinds of enterprises that try this kind of mode generally: either great, have strong ability to organize peasants, or small, focus on a regional market, do not plan to expand, and keep the benign operation of the enterprise. Therefore, we will inevitably ask: How long is the channel business? Party A view: channels will be long-term existence of any industry can not be separated from the channel, the so-called