跨国车企在国内的营销策略多是“一女嫁二夫”的手法,如南北大众、南北丰田、广本东本,还有一汽马自达与长安福特马自达,以及之前的海南马自达。之所以采取这种“相互拆台”的做法,有点中国古代的“帝王心术”思想,一手托两家,通过成立两个合资公司来相互制衡,以利品牌发展,反正一个原则:谁也不让坐大! Multi-national car companies in the domestic marketing strategy mostly “a woman marry two husbands” approach, such as North and South Volkswagen, North and South Toyota, Japan and the capital, as well as FAW Mazda and Changan Ford Mazda, and before the Hainan Mazda. The reason why we adopt such a practice of “dismantling each other’s platforms” is a bit of an ancient Chinese concept of “imperial heart surgery”, and we are trying our best to set up two joint ventures to check and balance each other in order to facilitate brand development. Anyway, one principle: Who do not let sit big!