品牌只有扎根在消费者心里才能称之为品牌。从2000年以来,国际国内安防企业之间的整合此起彼伏,因而企业单一品牌和多品牌成为整合后企业关注的问题。本文从国际国内成功实行单一品牌和多品牌并购案例,探讨品牌一致性战略与传播思维,为安防企业品牌打造提供思考。品牌从某种程度上讲代表了企业文化,在企业并购不断增加的情况下,如何让并购企业品牌整合到被并购企业并融入公司的企业文化?品牌管理战 Brand only rooted in the minds of consumers can be called a brand. Since 2000, the integration between international and domestic security companies has come one after another, and the single brand and multi-brand of the enterprise have become the concerns of integrated enterprises. This article from the successful implementation of international and domestic single brand and multi-brand mergers and acquisitions case, discusses the brand consistency strategy and dissemination of thinking, to build security for the brand to provide thinking. Brand to some extent represents the corporate culture, mergers and acquisitions continue to increase in the case of mergers and acquisitions how to make the brand mergers and acquisitions to be merged into the company’s corporate culture? Brand Management