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随着我国经济的高速发展以及城市化进程的不断加快,城市户外广告已经成为城市发展建设中的重要组成部分,户外广告的发展状况也从另一个角度折射出一个城市的建设水平和文明程度。但是,目前国内一些城市的户外广告与城市建设发展的不协调,给城市建设和人们的生活带来了一些负面影响,有些甚至还存在安全隐患,在某种意义上影响了城市的形象,制约了城市的文明进程。所以户外广告与城市的和谐发展成为城市管理者在进行城市整体规划时需重点研究的课题。
With the rapid economic development in our country and the accelerating process of urbanization, urban outdoor advertising has become an important part of urban development and construction. The status of outdoor advertising reflects the construction level and civilization of a city from another perspective. However, at present, the uncoordinated outdoor advertising and urban development in some cities in our country have brought some negative impacts on urban construction and people’s lives. Some of them even have potential safety problems that affect the city’s image and restriction in a certain sense The process of civilization in the city. Therefore, outdoor advertising and the harmonious development of the city has become the city manager in the overall planning of the city need to focus on the issue.