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在即将加人 WTO 之际,我国仍然没有一个驰名世界的商标,亦拿不出一个叫响全球的品牌。现实不容乐观,经营者们事什么去接受21世纪的洗礼,凭什么立足于全球经济的大舞台呢?商标、名牌,似乎勿需多说,翻翻书即能一目了然。但品牌则不同,《现代汉语词典》亦未收。尽管如此,可老百姓、商人心底却明镜似的。比如中国级的长虹、海尔、张小泉,世界级的松下、LG、麦当劳等尽人皆知。品牌,以前没有受到国人的关注似乎情有可原,但在世纪之交,大大小小的经营者如若依旧缺乏品牌意识,那于惰于理好像都很难搪塞得过去了。提到品牌,大老板大经理大厂长个个皆以为自家的产品即是:而中小经营者虽然总认为与己无涉,然其骨
In the imminent accession to the WTO, our country still does not have a well-known trademark in the world, but also can not get a global brand name. Reality can not be optimistic. What should operators do if they want to embrace the 21st century? Why do we need to say more about trademarks and brand names? But the brand is different, “Modern Chinese Dictionary” has not received. In spite of this, but people, businessmen heart-shaped mirror. For example, China-class Changhong, Haier, Zhang Koizumi, world-class Panasonic, LG, McDonald's and other well-known. It seems plausible that the brand has not received the attention of Chinese people before. At the turn of the century, operators of all sizes, large and small, still lack brand awareness. Mention the brand, the big boss, manager of the big manager all that their own products that is: while the small and medium operators, though always think it has no way, and its bone