在一次营销课上,我听过这么一个故事,一个牙膏制造商遇到了销售瓶颈,有员工建议不妨把牙膏的开口放大一倍试试,果然销量大增。原因很简单,开口大了后,用户挤牙膏的习惯和力度是一样的,挤出来的牙膏就多了一倍,用量自然就增加了。这是一个非常典型的微创新故事。正是这样的微创新,给企业带来了新的发展空间和机遇。目前,通信行 In a marketing class, I have heard such a story, a toothpaste manufacturer has encountered sales bottlenecks, employees suggested that it may wish to double the opening of toothpaste try, it really increased sales. The reason is very simple, the big mouth, the user squeeze toothpaste habits and intensity is the same, squeezed toothpaste doubled, the amount of naturally increased. This is a very typical mini-innovation story. It is this micro-innovation, to bring new business development opportunities and opportunities. At present, the communication line