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在当前媒体竞争日益激烈的新形势下,电视新闻面临着市场的巨大考验。电视新闻媒体必须精准地把握市场动向,深入群众并了解其的心理需要,对节目的采编增加独特的创意,制作出贴近群众、为群众所喜闻乐见的新闻节目。这样才能不断提升电视新闻的竞争力,为电视新闻行业的发展铺平道路。而如何将电视新闻的采编更好地与受众心理相结合,往往是电视新闻制胜的法宝。本文根据自身多年的新闻媒体工作经验,就电视新闻采编如何与受众心理相结合展开了阐述,为电视新闻采编的发展提出一些合理化建议。
In the current situation of increasingly competitive media, television news is facing a huge market test. The television news media must accurately grasp the market trends, penetrate the masses and understand their psychological needs, add unique ideas to the compilation of programs, and produce news programs that are close to the masses and loved by the masses. Only in this way can we continuously enhance the competitiveness of television news and pave the way for the development of the television news industry. How to better integrate TV news with audience psychology is often the magic weapon for the success of television news. Based on my own experience in the news media for many years, this article elaborates on how to integrate TV news with audience psychology, and puts forward some reasonable suggestions for the development of video news editing.