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商品化社会的快速发展,增加了市场各行各业的竞争。企业在制定营销方案过程中,应最大努力满足顾客的需求,这也是企业市场经营发展的根本动力。企业要想进行长远发展,需要对客户关系进行科学化和合理化管理,从而有效推动市场营销工作的开展。管理好客户关系不仅仅可以降低企业在经营中的风险,还可以促进企业可持续的长久发展,并在发展过程中不断提高经营效益和构建良好的企业形象。客户关系管理对企业的整体经营和发展极为重要,本文根据实际工作经验对企业市场营销中客户关系管理进行了分析和探索,总结了管理过程中出现的问题以及相应的解决措施,希望可以提高市场营销的质量和效率,促进企业健康有序的快速发展。
The rapid development of the commercialized society has increased the competition of all walks of life in the market. Enterprises in the development of marketing programs in the process, we should make the greatest efforts to meet customer needs, which is the fundamental driving force for the development of business market. In order to make long-term development, enterprises need to scientifically and rationally manage their customer relations so as to effectively promote the marketing work. To manage customer relationship not only can reduce the risks in the operation of the enterprise, but also promote the long-term sustainable development of the enterprise. In the process of development, it can continuously improve the operating efficiency and build a good corporate image. Customer relationship management is very important to the overall operation and development of the enterprise. Based on the actual working experience, this paper analyzes and explores the customer relationship management in the enterprise marketing, summarizes the problems in the management process and the corresponding solutions, hoping to improve the market Marketing quality and efficiency, and promote the healthy and orderly rapid development of enterprises.