近年来,伴随着各大卫视的大投入、全娱乐、高收视,地方台日益面临“夹缝里求生存”之■境。面对前所未有的严峻形势和激烈竞争,各地电视台纷纷迎难而上、出奇制胜,很多地方还出现了本地频道或本土品牌栏目稳居“当地市场份额第一”的现象。根据央视索福瑞所提供的数据,湖州广播电视台3个电视频道(依次为新闻综 In recent years, with the big investment of all major TV stations, full entertainment and high ratings, local stations are increasingly faced with the “niche” of survival. Faced with the unprecedented grim situation and fierce competition, television stations all over the country have come up against each other with surprising success. In many places, local television channels or local brands have also become the “local market share first” phenomenon. According to the data provided by CCTV Suofu Rui, Huzhou Radio and Television 3 TV channels (followed by news comprehensive