随着改革开放的深入和人们视野的开阔,我国各类企业在改革与发展中十分重视学习和借鉴国外先进的管理理念与经验,使企业管理不断向着现代化方向迈进。相比之下,媒体在适应市场经济的现代化管理方面起步晚,迫切需要补上这一课。好的管理是媒体良性发展的保证,注重学习、借鉴国外先进的管理理念与方法,则是改进和提高媒体管理水平的有效途径。 With the deepening of reform and opening up and the broadening of people’s perspectives, all kinds of enterprises in our country attach great importance to studying and using foreign advanced management concepts and experiences in the reform and development so that the management of enterprises will continuously move toward modernization. In contrast, the media started late in adapting to the modern management of a market economy and urgently needed to make up this lesson. Good management is a guarantee for the sound development of the media. Emphasis on learning and drawing on the advanced management concepts and methods from abroad is an effective way to improve and enhance media management.