微电影从出现开始就引发了关注,它的低投入、低风险、高受众接受度等优势使其成为受到热捧的营销手段,但微电影营销这种手段还属于新生事物,尚未形成清晰的商业模式,本文试图分析微电影营销出现并盛行的原因,指出其存在的问题,并对其走向进行探讨。 Micro-film has drawn the attention from the outset, its low investment, low risk, high audience acceptance and other advantages make it a highly sought after marketing tool, but the means of micro-film marketing also belong to the new things, not yet formed a clear Business model, this article attempts to analyze the reasons for the emergence and prevalence of microfilm marketing, point out its existing problems and discuss its trend.