日本本田公司比丰田、日产晚二十多年才涉足汽车行业。60年代的汽车业已成为被“执牛耳的大企业瓜分得未给来者留下半寸余地的全世界最难介入的禁地”。然而本田公司第一个在汽车王国—美国本土上建厂造车;第一个研制成功低公害发动机,先于通用,、福特、丰田和日产等超一流厂家通过“马斯基法”,获得“当今最优秀低公害发动机”荣誉。本田成功的秘诀在哪里?它怎样在危机中找到出路?以下内容可为中国汽车同行提供参考和借鉴。 经营的出发点 本田技研工业总公司是1948年成立的“街道工厂”。当时仅有12名职工,生产战后急需的衣、食、住、行、中的行—被称为“吧嗒吧嗒”的机动自行车,同时起家的还有日本的索尼公司。二十年后,“HONDA”(宏达—本田的日语拼音)和“SONY”(索尼)都成为世界著名商标,并被冠以“世界性大企业”的名称。他们的产品虽然不同,但是他们的经营出发点是一样的,这就是“不是生产和出售什么,而是考虑社会需要什么,要生产社会上需要的产品”。为此,本田公司的行李箱设计小 Japan’s Honda company has been involved in the automotive industry more than 20 years after Toyota and Nissan. The automobile industry of the 1960s has become the most difficult place for the world to intervene in the world that has been given away by large companies that have not given them a share. However, Honda Motor Co., Ltd. was the first company to build a car on the United States in the automotive kingdom; the first successfully developed a low-hazard engine, and passed the “Maskie Law” to the super-class manufacturers such as GM, Ford, Toyota, and Nissan. Today’s best low-margin engine “honor. Where is the secret of Honda’s success? How can it find a way out in the crisis? The following content can provide reference and reference for Chinese automobile counterparts. The starting point for the operation The Honda Industrial Co., Ltd. is a ”street factory“ established in 1948. At that time, there were only 12 employees who produced the clothing, food, housing, transportation, and transportation needed urgently after the war—a motorized bicycle that was called the “bargaining bar”. At the same time, it started from Japan’s Sony Corporation. Twenty years later, ”HONDA“ (Honda-Honda’s Japanese Pinyin) and ”SONY“ (Sony) have become world-famous trademarks and have been dubbed the ”World Large Companies.“ Although their products are different, their business starting point is the same. This is ”not what is produced and sold, but what the society needs, and what products the society needs are produced." To this end, Honda’s luggage design is small