奇瑞非常低调,不善于炒作自己,奇瑞的营销策略主要是细化在产品序列上,根据不同车型的不同消费定位制定不同的销售策略。如果奇瑞想利用新闻营销策略应该不难。但是奇瑞身上背负的几件不是很光彩的事情,让它很难再像当初一样初生牛犊不怕虎。第一件让奇瑞倍受关注的事件是与上汽姻缘的破裂。第二个事件是孙勇的来而复去。第三个事件关系 Chery is very low-key, not good at speculation himself, Chery’s marketing strategy is refined in the product sequence, according to different models of different consumer positioning to develop different sales strategies. If Chery would like to use news marketing strategy should not be difficult. However, Chery shoulders a few pieces are not very glorious things, it is difficult to re-like the same as the original bullish young tiger. The first thing that caught Chery’s attention was the collapse of marriage with SAIC. The second incident is Sun Yong’s come and go. The third event relationship