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文化产业,是文化创意产业的一个简称,是当今国际经济发展的一个重要的方面,也是文化影响力的一个重要的表征之一。中国当今的文化产业相对于西方发达国家来说,还存在着很大的差距,而首饰行业尤其如此。笔者在文化产业大背景下探讨首饰行业的发展现状,认为其现状是发展平稳以传统元素为主从业人员素质较低,中国文化产业逐渐转型并开始与现代艺术接轨,市场水平低还没有完全的完成现代转型;而对于未来的趋势,笔者则认为政府会大力引导促进其教育资源的调整、多渠道的营销并以市场消费心理为导向,以品牌促传播,以创意促发展。
Cultural industry is an abbreviation of cultural and creative industries and is an important aspect of international economic development today. It is also an important feature of cultural influence. There is still a big gap between China’s current cultural industry and the developed western countries, especially in the jewelry industry. The author discusses the development status of jewelry industry under the background of cultural industry, considering that the current situation is steady development. The traditional elements are the main elements. The quality of practitioners is low. The Chinese cultural industry has gradually transformed and started to be in line with modern art. The market level is low and not completely And the completion of the modern transformation. For the future trend, the author believes that the government will vigorously guide the adjustment of its educational resources, multi-channel marketing and market-oriented psychology, brand promotion, and creative development.