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近年来,在国际金融危机影响下,金融报道作为经济新闻的重要内容,与百姓生活联系日益紧密,读者的关注度不断提高。如何做好金融报道成为党报宣传值得积极探索的新课题。本文通过对金融危机背景下,浙江日报财经专刊服务中小微企业诸多实践的剖析,探讨党报金融专刊如何充分发挥在创意、策划、整合方面的优势,创新传播理念,做实服务文章,在新媒体环境下,以读者喜闻乐见的形式,在金融报道领域争取党报话语权。
In recent years, under the influence of the international financial crisis, financial reporting, as an important part of economic news, has become more and more closely linked with people’s lives and readers’ attention has been continuously raised. How to make financial reports a new issue worthy of active exploration in the propaganda of the party newspaper. This article through the financial crisis background, Zhejiang Daily Financial Services many small and medium-sized micro-enterprises practice analysis, to explore the party newspaper financial special issue how to give full play to creativity, planning, integration, innovation and dissemination of ideas, real service article, in the new media Under the environment, readers are encouraged to win the party’s voice in the field of financial reporting.