新千年的第一个春节刚过不久,摩托罗拉便迫不及待地召开了手机新品牌及其新产品的新闻发布会。发布会匠心独具:地点选在北京一所充满中国传统文化及节日气氛的老四合院里,其新推出的品牌与产品则是以一场室内剧的形式来展示和诠释的。这次发布会所推出的手机,是一款面向大众消费者的普及机型。摩托罗拉不仅为这款手机兴师动众,大造声势,还专门为其做了个新品牌——“心语”。发布会没有一点儿人们司空见惯的发布程序,与会者倒像是在逛庙会。一款普及型手机,没有什么技术上的创新,摩托罗拉为什么选在千年伊始,如此大做市场推广的创新文章呢?旧的营销手法没竞争力了随着市场经济的发展,人们的生活节 Shortly after the first Spring Festival of the new millennium, Motorola could not wait to hold a press conference on the new phone brand and its new products. The launch of the unique originality: the location selected in Beijing, a traditional Chinese culture and festive atmosphere of the Old Siheyuan, the new brand and product is an indoor drama to show and interpretation. The launch of the conference phone, is a universal model for mass consumers. Motorola is not only for this phone to mobilize, make great momentum, but also made a special new brand - “heart language ”. The press conference did not have a bit of people routinely released the program, the participants seemed to visit the temple fair. A popular mobile phone, there is no technical innovation, why Motorola chose the beginning of the millennium, such a big marketing innovation articles? The old marketing practices are not competitive With the development of market economy, people's life section