21世纪初,网络宽带的应用如火如荼,随之而生的网络文化产业逐渐成为互联网经济新的赢利支点。据统计,网络游戏占其赢利的20%。它已迅速成为网络文化产业中最具活力的领域,其高速发展在我国引人注目。但有人欢喜有人忧,围绕网络游戏的争议不绝于耳。本文运用理论界较为常用的SWOT法对我国网络游戏产业进行分析,以供有识之士借鉴参考。 The early 21st century, the application of Internet broadband in full swing, the resulting network culture industry has become a new profit-making Internet economy pivot. According to statistics, online games account for 20% of its profits. It has rapidly become the most dynamic area in the internet cultural industry, and its rapid development has drawn great attention in our country. But some people are happy people worry about the controversy over online games. This article uses the SWOT method, which is more commonly used in the field of theory, to analyze the online game industry in our country for the reference of people of insight.