１电力市场营销开展策划的必要性“十五”计划把垄断行业的改革作为经济体制改革的重点，而电力行业是垄断行业，我国电力主管部门提出“打破垄断、引入竞争、厂网分开、竞价上网、西电东送、南北互联”的分步骤改革计划。实际上，改革的趋势就是使电力企业实现由高度集中的计 1 The necessity of electricity market marketing planning The “Tenth Five-Year Plan” takes the reform of monopoly industries as the focus of economic system reform, while the electric power industry is a monopoly industry, and China’s electric power administrative department puts forward “breaking monopoly, introducing competition, separating factories and networks, bidding “The Internet, West-to-East Electricity Transmission, North-South Internet” step-by-step reform plan. In fact, the trend of reform is to make power companies realize a highly centralized plan.