云南白药牙膏的迅猛崛起,确实是2007年不容忽视的重要营销事件。凯纳策划导演了一场快消品领域的淋漓尽致的超限战,令人印象深刻。而其背后,则是正在涌动的中国式营销传播的方法论。可以说,面对独特的中国市场,策划者不唯本本,不唯西方营销理论,而是针对中国市场与消费者实际,实事求是地为企业解决实际问题。可以 Yunnan Baiyao toothpaste’s rapid rise is indeed an important marketing event that can not be ignored in 2007. Keane planning director of a FMCG field incisively beyond the limit war, impressive. Behind it, is the surging Chinese-style marketing communication methodology. Can be said that the face of the unique Chinese market, planners are not the only books, not only Western marketing theory, but for the Chinese market and consumer reality, seeking truth from facts for enterprises to solve practical problems. can