刚刚过去的“双十一”一如往年,热闹非凡。在这个时代,线上造节、线下蹭节已经成为一种社会现象。“双十一”战场的硝烟刚刚退去,“年终大促”的口号又弥漫开来。线上线下的商家都卯足了劲,准备着在年底好好“捞”一桶金。表面上看,是商家抓住了消费者在年终消费的心理:囤货、采买回家过年;在忙碌的年底体验消费的快感。更深一层分析,则是商家摸透了消费者的潜在需求,有了需求,再加上炒热的销售氛围以及商家的促销手段,成交量的爆发也就令人不感到意外了。能让消费者甘愿掏钱消费的,归根结底还是消费者本身存在这样 Just past “double eleven ” As in previous years, crowded. In this era, online festival, line under the rub has become a social phenomenon. “Double eleven ” battlefield smoke has just receded, “year-end big promotion ” slogan filled again. Online and offline businesses are mustering strength, ready to be good at the end of “fishing ” a bucket of gold. On the surface, it is the merchants to seize the consumer psychology at the year-end consumption: store goods, buy the New Year home; experiencing consumer pleasure at the hectic end. A deeper analysis, it is the business to understand the potential needs of consumers, with demand, coupled with the hot selling atmosphere and business promotions, the volume of the outbreak is not surprising. Consumers willing to pay for consumer spending, in the final analysis, or consumers themselves exist