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理县位于四川阿坝州,不仅旅游资源丰富,自然景观独特,藏羌民俗风情浓厚,而且是一个生态旅游发展前途广阔,休闲度假旅游和文化旅游发展潜力巨大的民族地区。近年来,随着旅游成为人们最为时尚的休闲方式,人们对旅游需求的日益膨胀,旅游的业态也随之发生了转型,生态旅游的兴起给我国旅游业的发展带来了新的契机。笔者以SWOT理论,分析理县的生态旅游发展的现状,按照亲山近水、宜居宜游、天人合一的理念,构建一个和谐美丽的理县。
Lixian County is located in Aba Prefecture, Sichuan Province. It not only has rich tourism resources and unique natural landscape, but also has rich customs of Tibetans and Qiangs. It is also a national area with great potential for development of ecotourism and great potential for holiday development and cultural tourism. In recent years, as tourism becomes the most fashionable leisure way for people, the demand for tourism is expanding day by day and the traveling industry has also undergone a transition. The rise of eco-tourism has brought new opportunities for the development of tourism in our country. Based on SWOT theory, this paper analyzes the current situation of Eco-tourism development in Li County, and builds a harmonious and beautiful Li County in accordance with the concept of pro-mountain water, livable tourism and harmony between man and nature.