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本文从城市车体广告的角度论述了在城市生活快速发展的情况下,城市车体广告相对于城市视觉空间价值的重要性。在车体广告设计中,从消费者对视觉语言的认知规律和心理特点对车体广告设计的巨大作用,改善城市公交车体视觉表现形式,期待城市公交车体广告能对城市环境、城市形象和城市经济做出更大的贡献。
This paper discusses the importance of city car body advertisement in relation to the value of urban visual space in the context of urban car body advertisement in the context of the rapid development of urban life. In the advertisement design of the bodywork, from the consumer’s cognitive laws and psychological characteristics of the visual language, it has a great effect on the advertisement design of the bodywork and improves the visual expression form of the city bus body. It is expected that the advertisement of the urban bus body will have an impact on the urban environment, Image and make greater contribution to the urban economy.