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2003年5月9日,中央电视台广告部在网上进行了新闻频道改版广告在线沟通会,值得注意的是,在这个不宜大规模聚会的特殊时期,此次广告部并没有直接就广告政策发个规定通知,而是进行了网上现场沟通答疑,这是尊重客户、尊重广告代理公司的举动,客户在沟通中更快地了解了新闻频道的价值,也缩短了客户认同新闻频道的过程,而此次随着新闻频道试播推出的6条庆贺套装广告,是要排队审核品牌资格才可投放的,这就是媒体价值被认可后,产生的另外一种以服务为核心的品牌优势。
On May 9, 2003, the CCTV Advertising Department conducted an online communication meeting on news channel revisions of advertisements online. It is noteworthy that in the special period unfavorable for large-scale gatherings, the department did not directly issue an advertising policy Instead of providing online communication, Q & A is a process of respecting customers and respecting advertising agency companies. Clients understand the value of news channels more quickly and shorten the process of recognizing news channels. Times With the news channel pilot launched six celebrations suit ads, is to line up to review the brand qualifications can be put on, which is recognized by the media value, resulting in another service as the core brand advantage.