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一、栏目包装成功法则1.风格统一一个成功的栏目包装必须以栏目本身为主,片头、字母、专场等都以栏目本身为出发点,在此基础上进行展开。以追求视觉为主要目的的栏目包装,让人会显得空洞,五彩斑斓的视觉冲击完后,给人没留下任何余味。以湖北电视台为例,在为《现在直播》制作宣传片时,栏目片头以蓝色调为背景,表现出新闻冷静客观的特点,同时也把记者采访、工作画面处理成黑白,体现出客观性,并贯穿其中,加强视觉上对比,最后出现“现在直播”四个
First, the section of the packaging rules of success 1. A unified style A successful part of the packaging must be based on the column itself, titles, letters, special and so on are part of the column itself as a starting point, based on this. To pursue the visual part of the main purpose of packaging, people will appear empty, colorful visual impact after, giving no left aftertaste. Taking Hubei TV Station as an example, when making a promotional film for “Now Live Broadcasting”, the section title is set in blue tones as the background, showing the calm and objective characteristics of the news. Meanwhile, the reporter interviewed and the working pictures were processed into black and white, reflecting objectivity, And through them, to enhance the visual contrast, the last appeared “now live” four