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播音主持作为大众媒体的代表,并不是简单具备有说话技巧的人就可以担任的,播音主持还必须具有十分深厚的文化修养和内涵。就我国播音主持发展的现状而言,播音主持大多只是根据幕后人员设计的台词讲稿,缺少自身专业素养和文化底蕴,直接导致播音主持文化价值流失。本文从播音主持文化价值的现状和发展中存在的问题入手,提出建议和措施。
As a representative of the mass media, the broadcast host can not be a person who has simple speaking skills. The broadcast host must also have a profound cultural accomplishment and connotation. In terms of the status quo of China’s broadcast hosting development, most of the broadcast hosts are only based on the speech lines designed by the behind-the-scenes staff, which lack their professionalism and cultural heritage and directly lead to the loss of the cultural value of the broadcast hosting. This article starts with the status quo and the problems in the development of broadcasting and broadcasting cultural values and puts forward suggestions and measures.