当前,“大众创业、万众创新”已成为中国经济增长的新引擎,“双创型”人才一时间变得灸手可热。然而受传统高校教育理念的影响,目前我国高校的人才培养方式还相对落后,导致很多学生课堂成绩和表现优秀,但是进入社会后的实际工作能力却很差,出现高分低能的情况,不能满足用人单位的需求。本文通过视觉传达设计专业广告设计课程的教学改革实践,探索“以双堂促双创”的人才培养模式。 At present, “mass entrepreneurship and innovation” have become the new engines of China’s economic growth. “Double-penetration” talents have become hot hands at a time. However, under the influence of the traditional university education concept, at present, the training methods of talents in colleges and universities in our country are relatively backward, resulting in many students’ excellent grades and performance. However, the actual working ability after entering the society is very poor. Employers’ needs. This article through the visual communication design professional advertising design course of teaching reform practice, explore “double-court promote double” talent training mode.