在界定汽车和谐消费概念的基础上,分析汽车消费不和谐的现象及成因,提出消费者应充分了解汽车产品和服务信息,实现理性消费;生产者要客观真实公布信息,深入了解客户需求,促进现实消费;政府应合理制定相关政策,降低汽车消费的负外部性效应,最终促进汽车和谐消费。 On the basis of defining the conception of automobile harmonious consumption, this paper analyzes the phenomena and causes of discordant automobile consumption, points out that consumers should fully understand the information of automobile products and services and realize rational consumption. Producers should objectively and truthfully disclose information, understand customer needs in depth and promote The actual consumption; the government should formulate relevant policies reasonably, reduce the negative externalities effect of car consumption, and ultimately promote the harmonious car consumption.