“碎片化”与“数字化”这两个概念不新鲜,近年在卷首语多有言及。不少的企业朋友开始不以为然,说你是教书为生,当然会弄些新概念吓唬我们,不过我们早就被变化多端的市场弄得焦头烂额,再破碎也无所谓了。至于“数字化”,那更是媒体技术层面的问题,离市场营销远着呢。我也无奈,? The two concepts of “fragmentation” and “digitization” are not new. In recent years, there has been much talk in the introductory remarks. Many corporate friends began to disagree with you that you are teaching a living, of course, some new concepts will scare us, but we have long been beset by the ever-changing market, then broken it does not matter. As for “digitization,” it is even more of a media technology issue, far from marketing. I am helpless, too?