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客户请我们喝了一罐新东西元旦刚过没几天,我们创意部几个人被带到百事公司中国总部的大会议室里。随后,工作人员在我们每人面前放了一罐没有包装图案的饮料。虽然每次到百事公司都有东西喝,可是这次,望着这个里面不知为何物的东西,喝起来不免小心翼翼,喝过之后觉得是百事可乐,还有一点柠檬的清爽。刚吃过早饭现在又灌了一肚子碳酸水,大家不禁面面相觑,不知客户葫芦里卖的是什么药?终于,轮到百事最大的老板开口了:“我们要在今年夏天推出全新的百事清柠可乐!”真是一语惊醒梦中人,“百事清柠!”早在去年夏天我们就已为这个添加了一点柠檬味的可乐(Pepsi Twist)命名,现在它终于呱呱坠地了。
Customers invited us to drink a can of new things Just a few days after the New Year’s Day, a few of our creative department was brought to PepsiCo’s headquarters in China’s large conference room. Subsequently, the staff placed a can of unpackaged drink in front of us each. Although every time to Pepsi companies have something to drink, but this time, looking at the inside of something I do not know, drink can not help but be careful, after drinking that Pepsi, there is a little fresh lemon. Just eaten breakfast now filled a stomach of carbonated water, we can not help but look at each other, I do not know what customers are selling gourd? Finally, the turn of Pepsi’s biggest boss said: “We are going to launch this new Pepsi-ching this summer Coke! ”Really awakened,“ Pepsi Lemon! ”As early as last summer we had named this Pepsi Twist with a bit of lemon and now it’s finally born.