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电影和电视作为影视传播的两种主要形式,以其独有的功能备受大众的欢迎和喜爱,电影和电视作品内容也因其源于生活、高于生活的本质影响着现代信息社会的发展。同样作为影像艺术,电影与电视无论是在审美优势还是形式内容上都有着很大的差别,但是可以肯定的是,二者带给受众群体的是共同的“声画表现力”。本文从电影、电视的受众群体对不同影视环境的接受状态、接受过程的心理分析入手,由此探索满足不同接受心理的影视发展途径。
As the two main forms of film and television communication, film and television are welcomed and loved by the public for their unique functions. The content of film and television works also have their influence on the development of modern information society because of their origin in life and their quality of life . Similarly, as the video art, film and television both in the aesthetic superiority and formal content are very different, but what is certain is that the two bring the audience is a common “expression”. This article starts from the psychology analysis of accepting state and accepting process of different film and television audiences in film and television, and explores the ways of film and television to meet different psychology.