本文首先简要分析了网络经济时代市场营销管理所面对的机遇和挑战,然后研究了网络经济时代下市场营销管理所需要采取的对策。提出要丰富营销途径,革新营销模式,强化企业间的交流合作,希望能为相关人员提供参考。 This article first briefly analyzes the opportunities and challenges faced by marketing management in the era of cyber economy, and then studies the countermeasures that need to be taken in marketing management under the cyber economy era. Proposed to enrich marketing channels, innovation marketing model, strengthen exchanges and cooperation between enterprises, hoping to provide relevant reference.