美国一项新研究发现,当快餐店灯光和音乐都比较柔和的时候,消费者吃得更少,但满意度更高。研究发现,当快餐店灯光及音乐更柔和的时候,消费者平均食物摄入量从949卡路里降至775卡路里,降幅达到18%。消费者还表示,虽然吃得更少,但进餐时感觉更加享受。这项新研究结果表明,更放松的就餐环境会增加就餐满意度,降低食物摄入量。对屡遭“快餐导致肥胖症”的快餐行业而言,这项新研究结果无 A new study in the United States found that when light and music in the fast food restaurants were soft, consumers ate less but enjoyed higher satisfaction. The study found that while fast food lights and music softened, consumers’ average food intake dropped from 949 calories to 775 calories, down 18%. Consumers also said that while eating less, but feels more enjoyable when eating. The new study shows that a more relaxed dining environment increases dining satisfaction and reduces food intake. For the fast-food industry, which has suffered “fast food-induced obesity” for many years, the new study found no